What To Look For When Buying Face Cream

Updated on
January 31, 2025
Which face lotions are non-toxic?

To be honest, “non-toxic” doesn’t actually mean much of anything either. In fact, no chemical or material is purely “non-toxic”. Instead of saying “non-toxic”, scientists will determine whether something is NOAEL (aka it has ‘No Observed Adverse Effect Level’). The NOAEL is the highest amount of a chemical an organism can be exposed to before it begins showing some sort of toxic response, like getting sick or developing a rash. When it comes to face lotions, sulfates, phosphates, and synthetic fragrances have observed adverse effects, so we recommend avoiding those ingredients to protect your skin and the environment.

What is the most natural moisturizer for the face?

If you were to check out our handy-dandy glossary, you’d see that based on Finch’s definition, “natural” isn’t useful in choosing personal care products. And, if we’re defining natural as not made or caused by people, then natural products just don’t exist – you likely won’t just stumble across a glob of face lotion in the wild. Individual ingredients or materials might be natural, but that doesn’t mean they’re necessarily better. If you’re on the hunt for products that are “natural”, we encourage you to ask yourself what you’re really looking for. Are you interested in purchasing a product that is minimally processed or includes the least amount of artificial ingredients possible? Are you interested in purchasing a product with a lower carbon footprint? Once you find out what matters most to you, use this guide to help you make the right decision.

When shopping for face lotion, opt for products that are free of sulfates, phosphates, synthetic fragrances, and palm oil. Our favorite face lotions are certified by EWG (which ensures the product is free from chemicals of concern), Fair Trade (which benefits the people making the product), and PETA or Leaping Bunny (which ensure no animal testing was performed using the product). 

Ingredients 

Sulfates

Sulfates, like sodium lauryl sulfate (SLS) or ammonium lauryl sulfate (ALS), are emulsifying cleaning agents used to break down and wash away the dirt and grime that water can’t get rid of on its own. They also happen to be highly toxic threats to aquatic life. Although there is some debate on sulfates, the World Health Organization (WHO) unequivocally states that SLS “...is toxic to aquatic organisms. It is strongly advised not to let the chemical enter into the environment.” 

Phosphates

Phosphates, like trisodium phosphate, create that luscious lathering effect in our personal care products. Phosphates can also cause eutrophication, which is the mineral over-enrichment of bodies of water. This can be a natural process that develops in aquatic ecosystems, but it can also indicate nutrient imbalances due to pollution. While it might sound beautiful, algal bloom – a result of eutrophication – can be harmful to aquatic life and can contaminate drinking sources. Phosphate eutrophication can cause deoxygenation of water, which can threaten marine life and submerged plants, like reeds. This can cause an indirect effect on the habitat and food source of bird species.

Synthetic Fragrances

The most elusive ingredient of all might be fragrances. That’s because fragrances are protected from disclosure. While “fragrance” might appear to be one ingredient on the label, that word could potentially comprise hundreds of chemical compounds just for one scent! It’s not the scent that worries us, but phthalates, which enable fragrances to become soluble. They are known endocrine disruptors in both humans and aquatic life and can even lower the production of testosterone. Studies have found that prenatal exposure to phthalates can decrease mental and motor development in children. 

Palm Oil

Palm oil is an emollient that helps soften, smooth, and repair the skin barrier. About 66 million tons of palm oil are produced annually, making it the most common vegetable oil on Earth. It is a very productive crop, offering greater yield at a lower production cost than any other vegetable oil. However, it’s derived from oil palm trees which only grow in the tropics and need a serious amount of water to flourish. 

The increased use of palm oil has directly led to deforestation, child labor exploitation, the displacement of Indigenous peoples, has increased global warming, and has threatened 321 species with extinction, such as orangutans, Borneo elephants, and tigers. Not a great track record. As the demand for palm oil-based products expands, so too does the demand for palm oil plantations. That means that areas like Borneo and Sumatra are disproportionately affected by the problems caused by the expansion of palm oil production, which is reportedly responsible for 5% of all tropical deforestation. The expansion also leads to increasing land scarcity and higher land prices, which affect the livelihoods of local farmers who can be shut out by bigger corporate growers. 

It’s important to note that not all palm oil is produced in such an irresponsible way – some palm oils are produced without contributing to deforestation or ecosystem disruption, but it is a limited amount. The Roundtable on Sustainable Palm Oil (RSPO) claims to certify sustainable palm oil production. However, researchers have found no significant difference between certified and non-certified plantations for any of the sustainability metrics investigated, such as conservation of biodiversity, consideration of social impacts, and economic viability. Plus, less than 7% of total palm oil production is certified as sustainable by RSPO, so it’s not a silver bullet

Fun Fact

Over 25 million Americans use face lotions more than two times per day. 

Certifications

Here are some certifications to look out for when shopping in this category.

EWG Verified

The Environmental Working Group has created a database that aims to be the gold standard in rating personal care products based on their ingredients, ensuring products are free from the chemicals of concern to human health that are outlined in their unacceptable list. Look for the EWG logo to make sure you’re avoiding those pesky ingredients.

Fair Trade Certified

The Fair Trade certification ​​works on the ground with suppliers to ensure that people making FTC products work in safe conditions, protect the environment, and earn additional money to empower their communities. This certification has intersectional impacts, including an emphasis on safe working conditions, environmental protection, sustainable livelihoods, and Community Development Funds. If you want to rest easier knowing your sheets aren’t causing undue harm in their supply chain, get ones that are Fair Trade Certified.

Leaping Bunny

Leaping Bunny is an internationally recognized symbol that guarantees no new animal tests were conducted on any of the ingredients in a product. It’s the most stringent animal rights standard, so prioritize this one if you want to alleviate your animal welfare concerns.

True Timeout Vetiver Root + Calming Botanicals Moisturizer

Perfect for sensitive skin, Credo has a deep and meaningful sustainability ethos

Moisturizer

Lightweight and ultra hydrating

Super Rich Ceramide & Collagen Firming Cream

Ideal for sensitive skin, includes Kinbiome, a pre-biotic that strengthens the skin barrier for cleaner, healthier skin

Seabiotic Water Cream

Ideal for all skin types, seaweed and a pre and probiotic visibly promote skin radiance

Chebula Extreme Cream

An anti-aging moisturizer, and winner of Elle's 2022 Green Beauty Awards

Golden Hour Recovery Cream

Lizzie's personal favorite and made in Vermont, this is a great softening night cream and can be used year round

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