Finch is a resource hub for everything sustainability. We believe there is power in individual action, and when you know better you can do better.
A Letter From Our Founder
For nearly twenty years, I’ve devoted my life to the fight against climate change. All the while, friends and family have peppered me with questions about the sustainability of consumer goods: What sheets should my sister-in-law buy for her new baby’s crib? Do paper towels lead to deforestation? What’s a paraben?
Cutting through the jargon and searching for answers requires time and energy. Diving deep on this stuff is one of my favorite hobbies, but even with advanced degrees and years of corporate sustainability experience, it made me wonder why sustainability is so daunting, complicated and exhausting.
So, in 2017, I started a blog to share my research and help people make more sustainable choices. More and more questions flooded in, and people I didn’t know started following along.
That’s when it hit me: Most of us want to do better, but we aren’t sure where to start. This isn’t about believing in climate change, it’s about understanding it.
At Finch, our goal is to equip people with the x-ray vision to see through the bullsh*t and the know-how to choose wisely.
At the end of the day, consumerism in any form won’t solve the problem, but I firmly believe that we all have a role to play. Understanding the science of sustainability gives control back to people as citizens, not just as consumers.
—Lizzie Horvitz
Finch Founder
How We Evaluate Products
CLIMATE
The carbon dioxide and other greenhouse gases that are directly or indirectly released into the atmosphere by a product when it is made or used.
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ECOSYSTEM
The impact a product has on biodiversity, including the extent to which it harms or benefits local ecosystems and the natural habitats that plants and animals rely on.
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HUMAN WELL-BEING
The level of toxicity of a product, including if it is detrimental to you and your family's health and/or to the workers who make it.
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RAW MATERIALS
The materials that are used to make a product, which includes the amount of fossil fuels associated with their extraction or creation.
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WASTE
The waste created by a product and its packaging, which is the result of how it is manufactured, how long a product lasts and how likely it is to be reused, recycled, or landfilled.
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WATER
The amount of water that is used to make and use a product, and the vulnerability of the watershed that the water is pulled from.
Our Values
No Ads or Influence
No Commission Bias
No Greenwashing
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