FAQs
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Please reach out to us at hey@choosefinch.com
The only full-time person is Lizzie, the founder. She's still working with her trusty graphic design team Ugly Wolf, an incredible front-end developer team SVZ, and Dewey who is responsible for Atticus, our AI pal.
There were several factors that led to Finch as a scaling tech startup winding down. Most importantly, we had pivoted from a media company with a tech-enabled aspect (algorithm and browser extension) to a tech-first, business-to-business company. We couldn’t monetize it and found that companies were not willing to pay for our data and this information was actually much more valuable on the individual level. This new version of Finch is actually very emblematic of it's early days (think: May 2020) and we're simply going back to our roots, stripping away the extra noise.
Nope! You'll be the first to know if that changes
It's the only source of income the company gets, and it's the only way Lizzie and her small team get paid to do this great work. We appreciate your support!
Finches are one of the most adaptable, resilient creatures on the planet. Gregarious and bright, their simple song unites flocks of hundreds, called charms (how charming!). They are a symbol of joy, energy, and brighter times ahead. They love the wild, but also flourish in urban areas, and of course, eat local. This prolific little bird famously studied by Darwin has shown us how we can make small changes to adapt and thrive in an unpredictable world. Also, a flock of finches is called a charm. How cute is that?! We also can’t say ‘finch’ without thinking of Atticus Finch, a fictional character synonymous with integrity, accountability, and a better life for all.