Image of a tub of baby wipes

The Best Eco Friendly Baby Wipes

Hey! Now that we’ve gotten your attention with our greenwash-y, SEO-friendly title (thanks, Google), you should know that while there’s no such thing as “eco-friendly” baby wipes, here’s what to be wise on when you’re shopping so you can pick the best option for you, the planet, and the people making your stuff.

It pains us to say this, but the trash bin is the safest place for baby wipes to go after being used. Be skeptical of any “flushable” or “septic-safe” labels, which are misleading marketing techniques and not backed up by any specific regulations. 

What to be wise on:

Our friends across the pond revealed that flushed wet wipes are the main reason for blocked sewers and make up more than 90% of fatbergs.

The factors to consider:


Look for options that are free from alcohol, fragrance and parabens, and made with organic ingredients and materials.

Animal Testing 

Look for Leaping Bunny certifications to keep brands accountable. 

Want to see science-backed sustainability ratings on all of your fav products?

A few takeaways:

Wipes don’t belong in the toilet at all, and flushable ones might flush easier, but can still cause issues like clogs and wastewater equipment damage further down the line. Look for GD4-compliance - a certification meaning the wipes don’t pose a problem to the sewage system. One of the largest challenges companies face is creating a wipe that is safely flushable, compostable or biodegradable and also soft & effective. Anyone looking to start a company? Here’s your opportunity!