1 ) When will the browser extension be available?
Our browser extension is officially available. Download it here today! .
2) How does Finch rate products?
We use data from over 250 sources to inform our ratings. We look at the full life cycle of every product we rate, as well as the relative impact of six environmental footprints and real reviews. Learn more in the How We Rate section .
3) What products have you rated?
So far we’ve rated 80+ product categories. Download our extension for a full list of the product categories we’ve tackled so far. We’re working behind-the-scenes to score even more products and categories – if there is a specific product you’re interested in, please shoot us a note at hey@choosefinch.com .
4) Is it free?
Yes. Download our extension for free here .
5) Why the name Finch?
Finches are one of the most adaptable, resilient creatures on the planet. Gregarious and bright, their simple song unites flocks of hundreds, called charms (how charming!). They are a symbol of joy, energy, and brighter times ahead. They love the wild, but also flourish in urban areas, and of course, eat local. This prolific little bird famously studied by Darwin has shown us how we can make small changes to adapt and thrive in an unpredictable world. We also can’t say ‘finch’ without thinking of Atticus Finch, a fictional character synonymous with integrity, accountability, and a better life for all.
6) Do you take commission for reviews?
Nope! To maintain our unbiased rating system, we do not accept payment from companies for reviews or product placement.
8) How does Finch make money?
Our first priority is to maintain the integrity of our data and insights. Companies neither pay us to be included in our tools, nor to get better scores. We always do the digging and testing first, but sometimes brands like what they see and offer us an affiliate fee to link out to their page in our Wise Guides. Our main source of revenue will come from working with companies to provide ratings for the products listed on their sites, as well as selling aggregated, anonymized data about consumer purchasing patterns. We will never share individuals’ information, purchasing history, or browsing habits.
9) Do you sell my data?
Read our full privacy policy here.

Need help?
Reach out to us at hey@choosefinch.com