Finch, a digital sustainability tool and browser extension that combines real science with real reviews to rate products’ environmental and social impacts, recently announced the winners of its quarterly “Best Of” product awards in 2022, recognizing excellence across five categories Personal Care, Kitchen, Bathroom, Bedroom, Baby, and Laundry. The company rated hundreds of thousands of products based on key factors across six environmental footprints, while also evaluating their efficacy from real reviews.
“When it comes to sustainability, consumers are overwhelmed with jargon and greenwashing, which is why we created Finch as the reliably simple, science-based resource for people to stay curious, choose wisely, and take action,” said Lizzie Horvitz, CEO and founder, Finch. “Our ‘best of’ product awards celebrate those companies that offer more sustainable products – not just for lowering the environmental footprint, but also in providing best-in-class performance and experience.”
The 13 winners of Finch’s Q2 2022 “Best Of” product awards are as follows:
- Ethique Shampoo & Body Wash Bar for Babies & Kids
- Babo Botanicals Calming Lotion with French Lavender and Organic Meadowsweet
- TRIDENT Play Gym Towels GOTS Certified Organic Cotton, 3 Piece Set
- Dr. Bronner's Organic Body Lotion and Moisturizer
- Murphy's Naturals Soy Wax Tea Light Candles
- Babo Botanicals Daily Sheer Moisturizing Mineral Tinted Sunscreen SPF 30
- Lafe's Natural Body Care Unflavored Lip Balm
- GroVia Organic All in One Snap Baby Cloth Diaper
- OUTIN Kids Bamboo Toothbrushes
- The Cheeky Panda Bamboo Toilet Paper
- GroVia Reusable Waterproof Swim Diaper for Baby, Infant, and Toddler
- The Honest Company Training Pants
- Dr. Bronner's Organic Magic Balm
The six key footprints are as follows:
- Climate Footprint: The carbon dioxide and other greenhouse gasses that are directly or indirectly released into the atmosphere by a product when it is made or used.
- Water Footprint: The amount of water that is used to make and use a product, and the vulnerability of the watershed that the water is pulled from. This accounts for water scarcity in the area, whether the product contributes to that risk and/or pollutes the local water supply.
- Human Well-Being Footprint: The level of toxicity of a product, including if it is detrimental to you and your family's health and/or to the workers who make it. This also accounts for the treatment of workers along the supply chain and their working conditions.
- Ecological Footprint: The impact a product has on biodiversity, including the extent to which it harms or benefits local ecosystems and the natural habitats that plants and animals rely on.
- Waste Footprint: The waste created by a product and its packaging, which is the result of how it is manufactured, how long a product lasts and how likely it is to be reused, recycled, or landfilled. This also accounts for whether that waste is hazardous.
- Raw Materials Footprint: The materials that are used to make a product, which accounts for how rare they are, whether they are renewable, how difficult they are to source, and how environmentally damaging it is to collect them.
Recently, the company launched the Finch extension on Chrome, which helps people make wiser choices about products they are buying on Amazon. To date, Finch has rated over 250,000 products in 85 categories. Once installed, the extension lives in the Chrome browser as a tab on the right-side of the screen. When browsing a product on Amazon, click the tab and it provides the sustainability score for the product (out of 10) and makes recommendations for the best-rated items in that product category. Read about the extension in action here and read more about the methodology here.
Founded in 2020, Finch is a tool that educates people on the ins and outs of sustainability by turning complex scientific facts into simple, actionable insights. Launched as a browser extension, Finch fuses expert scores on products’ environmental and social impacts with functional reviews from real people to pinpoint the stuff you actually want to use, the stuff that doesn’t suck, and the stuff that’s better for the planet, all in one place. With a mission to decode sustainability and equip people with the knowledge to make decisions with confidence, Finch believes that we can sustain the planet and society without sacrifice when we make wiser choices, together. Learn more at www.choosefinch.com.
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